Nike is one of the best companies in the world at capturing your attention and keeping it. Whether it be those new low top Kobe's or their Tees, they've always seem to have mastered the artistry of ascetics. For the last fifteen to twenty years though Nike has become bigger and bigger and more conceren with the bottom line oppose to the overall packacge of the product. The Nike shoe box is the biggest example of that with their standard, yet classic, solid orange shoe box. Back in the 80s and 90's Nike used to put great emphasis on thier overall product, especially the shoe box. Enjoy these pix of some of Nike's old artwork.
