Ask any athlete what drives them the most? What they remember the most from their playing days? It's seeing the deflated face of your opponent when they realize you have beaten them. It's seeing each other in the off season and bragging how they can't beat you. It's that corner they played college ball with that they scored on. One upping your friends. Sneakerheads are wired the same way. It's upping your friends at school when you have the newest pair of J's, the rarest releases that only came out in China. This is a beautifully done video that shows how parallel these two worlds are. Nike, as usual, does a great job showing love to the underground culture of sneakerheads.
